Sex, singing & technology - what a combo. The BBC World Service Trust have cleverly hit all 3 spots, delivering a serious educational public service "safe sex" message and sparking lots of discussion, by releasing a free "condom" MP3 ring tone in India for true tone mobile phones (click the arrow to play it online, click the title to download):
Condom ringtone - a capella (MP3, 691k)
Just imagine an Indian male barbershop group (a good one too) singing the word "Condom" repeatedly, a capella - and hopefully that'll induce you to listen to MP3, if you weren't curious enough already! It's been a big success, ooooh such a big, big, big one, at least judging by the blog posts it's generated as well as the news reports and the stats listed in the BBC blog post on the World Service Trust Condom Ringtone.
There's a funny promo video too.
To top it all (so to speak), the BBC blog post noted that when they were recording the ring tone in Mumbai part of the waveform for the audio looked like this (screenshot of the blog post purely for the purposes of reportage and comparison, as you'll see later):
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(Sorry sorry sorry, I just couldn't resist the naughty double entendres. As regular readers will know!)
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